Trust signals
Authority the engines can see: mentions where they already look.
AI engines decide who to trust the same way people do: by who else vouches for you. We earn mentions and links on the sources the engines already draw on, and skip the ones they ignore.

Who it is for
This is the right service if...
- Businesses with good content that competitors outrank and out-cite because they have more recognised sources behind them.
- Brands whose name rarely appears outside their own site, so AI engines have little evidence to cite.
- Companies that have been burned by link networks and want placements they would be happy to show a client.
What is included
Everything in the engagement.
Each item is delivered, not advised. You see the change on the site and the effect in the weekly report.
- Source map
- The publications, directories, review sites and communities that Google and each AI engine cite for your topic, ranked by how often they are drawn on.
- Editorial placements
- Articles, expert quotes and resource mentions on relevant publications, written to be useful, with a link where it is natural.
- Listicle and comparison inclusion
- Presence on the "best of" and comparison pages that answer engines lean on when asked for recommendations.
- Profile and directory consistency
- The same facts about your business on every profile and directory the engines read, so entity signals agree.
- Digital PR
- Original data, surveys and expert commentary pitched to journalists, because cited statistics travel further than anything else.
- Source-level reporting
- Every placement listed with the source, its citation weight and any change in your AI citations after it went live.
How it runs
Four steps, then repeat.
- 01
Map the sources
We record where the engines get their evidence for your topic and where competitors are mentioned that you are not.
- 02
Earn the placements
Editorial content, expert quotes and data pieces are placed on those sources, one by one.
- 03
Align the entity
Profiles and directories are cleaned so every mention of you says the same thing.
- 04
Report by source
Placements are reported with the citation movement they produced, and the next month targets what worked.
What you get reported
The numbers in your weekly report.
- Mentions on engine-cited sources
- Referring domains with citation weight
- Share of answer after placements
- Referral sessions and leads
Questions
About Authority & Link Building.
Read next: Generative Engine Optimization: The Complete Guide
Does link building still matter for AI search?
- Yes, in two ways. Google AI Overviews mostly cite pages that already rank, and links remain a ranking signal. Answer engines such as ChatGPT and Perplexity weigh brand mentions on trusted third-party sources when deciding who to recommend. Links and mentions on the right sources move both.
What kind of links do you build?
- Editorial placements on real publications, expert quotes, resource mentions, inclusion in comparison and best-of pages, and digital PR around original data. We do not use link networks, paid link farms or automated outreach.
How do you choose target sites?
- By checking which sources the engines actually cite for your topic. A site the engines never draw on adds little, however high its metrics. A community thread they cite every week can be worth more than a big-name placement.
How many links per month?
- It depends on the topic and the sources available, and we would rather report five placements that moved your citations than fifty that did nothing. Volume is agreed after the source map, not before.
Pairs with
Services that usually run alongside it.
- ChatGPT, Perplexity, Gemini
Generative Engine Optimization
Become a source that ChatGPT, Perplexity, Gemini and Google AI Mode cite when your customers ask.
See the service - Google, ChatGPT, Perplexity, Gemini
AI SEO Optimization
The full programme: technical, content and authority work aimed at AI answers as well as classic rankings.
See the service - AI answers + map pack
Local AI SEO
Local businesses recommended by name when someone asks an AI for "the best near me".
See the service
See where you stand on authority & link building before you spend anything.
The free check shows whether the engines mention you today. The full engagement starts from that baseline.
