ChatGPT, Perplexity, Gemini
Generative engine optimization: be the source the answer is built from.
ChatGPT, Perplexity and Gemini answer buying questions by reading a handful of pages and naming them. GEO is the work of being one of those pages, for the questions that lead to revenue.

Who it is for
This is the right service if...
- Brands that rank well on Google but never appear when someone asks ChatGPT or Perplexity for a recommendation.
- SaaS and B2B companies whose buyers research in AI chat before they ever open a search engine.
- Businesses that want a measured share of answer, not a guess about how AI sees them.
What is included
Everything in the engagement.
Each item is delivered, not advised. You see the change on the site and the effect in the weekly report.
- Prompt set and baseline
- The questions your buyers actually ask, in the phrasing they use, checked across ChatGPT, Perplexity, Gemini and AI Mode to record who gets cited today.
- Source analysis
- The pages and domains each engine draws on for your topic, so we know which formats and which publications carry weight.
- Citable content
- Pages built as direct answers with evidence, comparisons and definitions the engines can lift cleanly, with the statistics and quotes they prefer to cite.
- Entity consistency
- The same name, description and facts about your business across your site, profiles, directories and knowledge sources, so engines are confident who you are.
- Brand mention programme
- Mentions in the third-party sources engines already trust: industry publications, review sites, communities and listicles.
- Share-of-answer tracking
- Weekly checks of every prompt on every engine, reported as your share against each competitor.
How it runs
Four steps, then repeat.
- 01
Map the prompts
We build the prompt set with you, then run it across every engine to record the baseline and the competitors currently cited.
- 02
Study the sources
We analyse which pages get cited and why: format, freshness, authority, and where they sit on the open web.
- 03
Build and place
Citable pages go live on your site, and brand mentions are earned on the sources the engines draw on.
- 04
Track and iterate
Share of answer is measured weekly. What moved gets more of, what did not gets reworked.
What you get reported
The numbers in your weekly report.
- Share of answer per engine
- Prompts where you are cited
- Brand mentions on trusted sources
- AI-referred sessions and leads
Questions
About Generative Engine Optimization.
Read next: Generative Engine Optimization: The Complete Guide
What is generative engine optimization?
- Generative engine optimization, or GEO, is the practice of making your website and brand a cited source in answers generated by ChatGPT, Perplexity, Gemini and Google AI Mode. It focuses on how those engines retrieve and select sources, which content they quote, and how mentions across the web shape what they recommend.
How is GEO different from optimizing for Google AI Overviews?
- AI Overviews sit on top of Google results and draw heavily on pages that already rank. Answer engines such as ChatGPT and Perplexity use their own retrieval and weigh brand mentions and citations from third-party sources more heavily. GEO covers those engines; our AI Overviews service covers Google.
Can you guarantee ChatGPT will recommend us?
- No one can. Answers vary by phrasing and by day. What we can do is measure your share of answer across a fixed prompt set every week and move it up, which is what we report.
How do you track share of answer?
- Every week we run your prompt set on each engine, record which brands are cited and in what order, and calculate your share against each competitor. The results sit next to sessions and leads in your report.
Pairs with
Services that usually run alongside it.
- All answer engines
AI Content Optimization
Restructure what you already publish so an AI engine can lift a clean, attributable answer from it.
See the service - Trust signals
Authority & Link Building
Editorial links and brand mentions on the sites AI engines already trust.
See the service - Google, ChatGPT, Perplexity, Gemini
AI SEO Optimization
The full programme: technical, content and authority work aimed at AI answers as well as classic rankings.
See the service
See where you stand on generative engine optimization before you spend anything.
The free check shows whether the engines mention you today. The full engagement starts from that baseline.
